Welcome to Wellywood?

Wellington, the capital of New Zealand, plans to pay tribute to Hollywood by putting up a gigantic Wellywood sign in the hills above the city. The Hollywood Chamber of Commerce is less-than-thrilled by the idea, and considers it not so much a tribute as a gratuitous theft of goodwill.  Well-known for litigiousness, the HCOC has been making rumbling noises about litigation to protect its trademark  in the sign.

Perhaps it’s a sign of the times, but this strikes me as less of an intellectual property issue and more a matter of terrible city planning. Why would you want this, and what does it presage? A huge Bollywood  sign in New Delhi, perhaps? Oh, wait, there already is one.

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