Apparently Summit, the studio behind the Twilight movies, is mortally offended that BB Dakota is seeking to sell a copy of the hoodie worn by Bella in one of the teen-vampire romances, and has filed a trademark infringement lawsuit to enjoin the sale of the garment marketed — as one might expect from cheesy marketeers lacking in imagination — as the “Jacket Seen In Twilight.” Good one, eh? What’s astonishing to me is that the trademark office rolled over and gave Summit trademarks for the names “Twilight” and “Bella,” which are frankly so common as to be ubiquitous. For further details, see the story at EW.com.
I am a commercial litigator and intellectual property lawyer in Orange County. Although my practice encompasses a wide variety of business disputes, I have a particular fondness for, and am prone to wax philosophical on, the subjects of copyright and trademark infringement in music, literature, art, and film.