Those of you who watch Hulu on a regular basis will have noticed the ubiquitous advertising that is increasingly crowded into all the popular shows. From two or perhaps three 30-second advertisements when Hulu debuted, viewers are now subjected to five or six full-minute advertisements, transforming the vaunted "cable killer" into the equivalent of traditional cable TV -- except you can't skip or fast-forward through Hulu's ads like you can if you have cable and a Tivo. So Hulu viewers are now paying for the dubious privilege of being forced to watch advertisements
. . . of late the PTO has been turning away dot-com trademark applications like unwanted junk mail . . .
So you decide you want to trademark your brand, and you start looking around for names that sound attractive and coincide with your corporate needs and image.