Tag: Bratz

Barbie’s big-head cousin, scourge of Mattel, MGA’s arguably ill-gotten billion dollar baby

Everybody Loves Barbie

Recently, of course, Barbie made headlines with her huge trademark infringement victory over the Bratz dolls franchise, which shut down the Bratz and garnered a cool extra $100 million for Barbie after the jury decided the Bratz were bastard offspring created by Carter Bryant when he worked for Mattel. Though this is a far cry from the $1.8 billion sought by Barbie, you have to conclude that big sister won this round.

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