In a world where golfers occasionally appear as colorful bananas (e.g., Sergio Garcia) arrayed in their Company Man gear, where marketing and adsense invade every arena no matter how small, the idea of a man simply walking down the fairway in a plain grey sweater has a certain appeal.
Tag: branding
Trademark term referring to a form of marketing, branding the idea of the mark and its association in the minds of the consumer