This morning IHOP sued the makers of the movie "Hop" for trademark infringement.
Remember when France sued everyone who tried to sell sparkling wine as champagne, and won? Or when France made everyone start using 'blue cheese' instead of Roquefort?
Turn on your television and, if you are one of the unfortunates who forgot to TiVo your favorite shows, you will be subjected to the most aggressive advertising in the history of mankind.
Do you know what genericide is? It's when a once lofty brand name -- a market leader -- becomes so comfortable on the tongues of consumers that they start using it as a noun, and the mark itself loses its legal power to define the brand.
Former Girls Gone Wild media darling Joe Francis fell out of favor after an exposé in the Los Angeles Times, and things went downhill from there
More recently, the Kiwis sought revenge for the decades-old prohibition on use of the word "champagne" to describe any sparkling wine of non-Gallic origin
The "energy drink" pitch is just the same tired song and dance recycled by the modern day snake oil salesman, telling you you'll be smarter, better, quicker, faster, brighter, wittier, more interesting, nimble and perhaps even better-looking if you ingest their particular brand of fizzy water.