. . . making fun of them is almost as sacrosanct as the tipping of sacred cows in upper Boise State
Tag: Trademark
A trademark is a protected intellectual property interest in a mark, typically registered with the PTO. Think Yahoo!
Another Cinderella Story
What does Disney care if there's another Cinderella dancing off in the forest somewhere?
On Your Marks, Get Set, Go!
This morning IHOP sued the makers of the movie "Hop" for trademark infringement.
The Roquefort Files
Remember when France sued everyone who tried to sell sparkling wine as champagne, and won? Or when France made everyone start using 'blue cheese' instead of Roquefort?
Marketing Madness
Turn on your television and, if you are one of the unfortunates who forgot to TiVo your favorite shows, you will be subjected to the most aggressive advertising in the history of mankind.
Generically Yours
Do you know what genericide is? It's when a once lofty brand name -- a market leader -- becomes so comfortable on the tongues of consumers that they start using it as a noun, and the mark itself loses its legal power to define the brand.
Trademarks Gone Wild
Former Girls Gone Wild media darling Joe Francis fell out of favor after an exposé in the Los Angeles Times, and things went downhill from there