Who Is Your Lawyer?

Commentary on Intangible Assets, Fair Use and Parody

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Entries Tagged as 'Trademark'

The Roquefort Files

March 18th, 2011 · 2 Comments · Popular, Trademark

Remember when France sued everyone who tried to sell sparkling wine as champagne, and won? Or when France made everyone start using ‘blue cheese’ instead of Roquefort?

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Marketing Madness

March 9th, 2011 · 4 Comments · Arcana, Internet, Popular, Trademark

Turn on your television and, if you are one of the unfortunates who forgot to TiVo your favorite shows, you will be subjected to the most aggressive advertising in the history of mankind.

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Generically Yours

March 5th, 2011 · 11 Comments · Trademark

Do you know what genericide is? It’s when a once lofty brand name — a market leader — becomes so comfortable on the tongues of consumers that they start using it as a noun, and the mark itself loses its legal power to define the brand.

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Trademarks Gone Wild

March 4th, 2011 · No Comments · Popular, Trademark

Former Girls Gone Wild media darling Joe Francis fell out of favor after an exposé in the Los Angeles Times, and things went downhill from there

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Trademark Whine

March 3rd, 2011 · 2 Comments · Popular, Trademark

More recently, the Kiwis sought revenge for the decades-old prohibition on use of the word “champagne” to describe any sparkling wine of non-Gallic origin

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Patented Balls

January 2nd, 2011 · 3 Comments · Patent, Popular, Trademark

Here’s a number for you: 1051. For you historically minded few, it is not the year that Britain was last invaded (1066), but rather the number of golf balls listed on the United States Golf Association’s List of Conforming Golf Balls.

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Hey, You Trademarked My Coffee!

December 24th, 2010 · 2 Comments · Popular, Trademark

But don’t fret. There’s no need to go all Häagen Dazs and inflict another umlaut-infected trademark on the world just yet. A two word mark buys you more chances of success

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