Tag: Trademark

A trademark is a protected intellectual property interest in a mark, typically registered with the PTO. Think Yahoo!

The Unhelpful Trademark

Those of you who watch Hulu on a regular basis will have noticed the ubiquitous advertising that is increasingly crowded into all the popular shows. From two or perhaps three 30-second advertisements when Hulu debuted, viewers are now subjected to five or six full-minute advertisements, transforming the vaunted "cable killer" into the equivalent of traditional cable TV -- except you can't skip or fast-forward through Hulu's ads like you can if you have cable and a Tivo. So Hulu viewers are now paying for the dubious privilege of being forced to watch advertisements

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Trademarking Christmas

You may be surprised to know that SANTA CLAUS is a trademark, but it is. Father Christmas Ltd., a British company and the proud owner of www.santa-claus.com, also owns the rights to sell Santa Claus merchandise in the United States. Of course, it's not an exclusive license, since Santa has been around since the days of jolly St. Nick, but one hardly expects a trademark to issue on a man who is such a public -- nay, mythological -- figure. Santa Claus as we know him today is the end-product of neo-Darwinian evolution, a marriage of disparate elements such as Odin leading the fey on the Wild Hunt . . .

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