Tag: trademark infringement

Don’t go copying my stylized lion logo now, because that would be trademark infringement.

The Unbearable Ubiquity of Product Placement

I remember back in 1991 I was reading American Psycho, the Bret Easton Ellis novel about the yuppie serial killer and sexual sadist who was also fixated on material luxury items – Hermes ties, Bruno Magli shoes, Corneliani suits, cashmere gloves and other fetishistic items – that served as a kind of shorthand for his psychoses. His obsessive fixations were at first distracting and then after a chapter or so became part of the rhythm of the novel so that I stopped noticing them and began to participate in the flow of the narrative. Personally, however, I think it is a dubious proposition that a 14-year-old boy is going to be confused about whether Bell sponsors the latest edition of any Electronic Arts game . . .

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Hey, Don’t Bogart My Trademark!

Given Bogart's iconic role as Burberry model, it is no surprise to see his face on the timeline along with the likes of Tyrone Power, but you probably didn't expect to see his estate suing Burberry for using his image without the heirs permission.

It is undisputed that Bogart liked his Burberry trenchcoat.

No, wait, I take that back.

He loved his Burberry trenchcoat.

In fact, he loved it so much that he actually wore the same coat in the two films that still serve as templates for how to bring hardboiled detective noir to the silver screen -- Dashiell Hammett's The Maltese Falcon (1941) and Raymond Chandler's The Big Sleep (1946).

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