Do you know what genericide is? It’s when a once lofty brand name — a market leader — becomes so comfortable on the tongues of consumers that they start using it as a noun, and the mark itself loses its legal power to define the brand.
Entries Tagged as 'mark'
Hey, You Trademarked My Coffee!
December 24th, 2010 · 2 Comments · Popular, Trademark
But don’t fret. There’s no need to go all Häagen Dazs and inflict another umlaut-infected trademark on the world just yet. A two word mark buys you more chances of success
In Your Face®
December 8th, 2010 · 1 Comment · Popular, Trademark
Especially pique-inducing are the obvious modern day capitulations to capitalism, such as McDonald’s largely successful efforts to trademark every word that begins with a Mc
Tags:Facebook·faith·mark·patent·protection
McDonald’s sues teen over use of “McFest”
January 26th, 2010 · No Comments · Popular, Trademark
A Chicago teenager suddenly finds herself embroiled in a trademark dispute with McDonald’s Corp. over her use of the name McFest for an annual charity concert featuring high school and college bands. Although the concert, which raises money for the Special Olympics, has been promoted under the McFest name since 2007, and the teen’s surname [...]
I am a commercial litigator and 
