Given Bogart's iconic role as Burberry model, it is no surprise to see his face on the timeline along with the likes of Tyrone Power, but you probably didn't expect to see his estate suing Burberry for using his image without the heirs permission.
It is undisputed that Bogart liked his Burberry trenchcoat.
No, wait, I take that back.
He loved his Burberry trenchcoat.
In fact, he loved it so much that he actually wore the same coat in the two films that still serve as templates for how to bring hardboiled detective noir to the silver screen -- Dashiell Hammett's The Maltese Falcon (1941) and Raymond Chandler's The Big Sleep (1946).