Do you know what genericide is? It's when a once lofty brand name -- a market leader -- becomes so comfortable on the tongues of consumers that they start using it as a noun, and the mark itself loses its legal power to define the brand.
Tag: genericide
Genericide has been called the death of a thousand cuts. It killed Aspirin, it killed the Hula Hoop. Come inside and see how you can avoid being killed by it.